iGaming Localization for Global Growth

Challenge: Running a multi-country acceleration program for early-stage game studios. Needed to localize a full library of training video content, pitch deck templates, mentorship session recordings, and program guidelines — across multiple languages, fast, without losing the educational tone. 


What we did:  

• Subtitling and voiceover for training video modules (game design, monetization, publishing strategy) 
• Localization of mentorship session recordings for async access by international cohorts 
• Translation of acceleration program materials — applications, evaluation criteria, partner communications 
• Adaptation of pitch deck templates for different regional markets 

Result: Entire educational content library localized and ready before each cohort launch. Studios from 6 countries accessed training in their native language. 

Challenge: A mobile game studio releasing a live-service title needed a localization partner who could match the relentless pace of live-ops — seasonal events, balance patches, new character drops, and limited-time offers all hitting simultaneously, each requiring localized copy before the content goes live.

What we did:

• Established a dedicated localization pipeline integrated directly into the studio's release workflow, with fixed turnaround windows for each content type
• Localized recurring live-ops content — event stories, limited offers, push notifications, and in-game announcements — on a rolling basis across every update
• Maintained a living glossary of game-specific terms, character names, and tone guidelines so new writers and translators could onboard without breaking consistency
• Handled urgent hotfix localization when live content required last-minute corrections post-launch

Result: Over 6 years and dozens of release cycles, every content update shipped in all target languages on the same day as the English version. The studio scaled its player base across new regions without ever delaying a launch due to localization.

Challenge: A mobile game publisher managing a growing portfolio of titles needed consistent, professional localization across multiple games at once — each with its own tone, genre conventions, and player audience — without building an in-house team for every project.

What we did:

• Served as the long-term localization partner across the full game portfolio, handling each title as a separate workstream with its own style guide and glossary
• Localized store listings, metadata, and ASO copy alongside in-game content to ensure the player experience was consistent from discovery to gameplay
• Adapted monetization copy — offers, bundles, subscription prompts — for regional markets, aligning language with local purchasing psychology
• Provided continuity across team changes on the client side, acting as the institutional memory for localization decisions made over years of collaboration

Result: A portfolio of titles maintained in multiple languages simultaneously, with no inconsistencies between games in the same franchise. New releases benefited immediately from established workflows, cutting localization lead times compared to starting from scratch with each project.