App localization​

Challenge: A European brand was preparing to enter the Polish market but lacked a clear picture of what needed to change — whether their product, messaging, and digital presence were ready for a new audience, and where the gaps were before committing to a full launch.

What we did:

• Conducted a full globalization audit of the product, assessing it through the lens of Polish user expectations — language, visual conventions, cultural references, and market-specific compliance requirements
• Delivered a detailed set of recommendations for UI and UX adaptation, identifying friction points that would affect Polish users and proposing concrete fixes for layout, terminology, and navigation flow
• Developed a market entry strategy tailored to Poland — covering positioning, localization roadmap, and partnership channels relevant to the local landscape

Result: The brand entered the Polish market with a clear, research-backed strategy rather than a direct copy-paste of their existing approach. Localized positioning and an adapted digital presence helped establish early credibility, and initial customers were acquired through a local partner identified during the strategy phase.

Challenge: A fast-growing IT company under the Genesis portfolio was expanding into the Middle Eastern market but had no established presence or search visibility in the region. The team knew the opportunity was there, but didn't have a clear path to attracting organic traffic or serving Arabic-speaking users effectively.

What we did:

• Conducted a full SEO audit with a focus on Arabic-language search behavior — identifying keyword opportunities, content gaps, and technical issues specific to right-to-left language rendering and regional search engine priorities
• Integrated Arabic keywords across the site architecture, metadata, and on-page content to build a foundation for organic visibility in the target market
• Localized core product files, interface content, and platform materials into Arabic, ensuring the language was not just translated but adapted to the expectations of Middle Eastern users
• Set up Arabic-language customer service workflows, giving the company the operational capacity to actually support the traffic they were working to attract

Result: The company established a functioning Arabic-language presence and began attracting organic traffic from the Middle Eastern market. With both the SEO foundation and customer support in place, the team had everything needed to develop the direction further,  and continues to grow it as an active market focus.

Challenge: A major online betting platform needed its SEO content localized into 18 languages on a regular basis — fast enough to keep up with search trends, consistent enough to maintain rankings, and accurate enough to meet the strict compliance requirements of regulated gambling markets.

What we did:

• Set up a recurring localization workflow for SEO articles, landing pages, and promotional content across 18 language versions simultaneously
• Adapted keyword strategies for each target market — not direct translation of search terms, but research-backed localization of SEO intent for each language and region
• Maintained a platform-specific glossary covering betting terminology, product names, and regulatory language to ensure consistency across all content and all markets
• Delivered content on a rolling editorial calendar, aligned with the client's publishing schedule and seasonal betting events

Result: GGbet's SEO content library scaled to 18 languages with a consistent publishing cadence. Localized pages maintained search visibility in target markets, with terminology and compliance language handled correctly across every region.